Comments on: Corporate Blogs Blather While Markets Tumble

By: Corporate Blogging in the Best (and Worst) of Times : Monetate

Corporate Blogging in the Best (and Worst) of Times : Monetate — Fri, 07 Nov 2008 16:38:59 +0000

[...] we checked the examples that Gillin listed in his blog. We won’t repeat them all here–the title of the blog post says it all: “Corporate [...]

By: Where Are the Corporate Bloggers When A Crisis Comes A’Knockin’? « Kell’s Blog for JHU 480

Wed, 08 Oct 2008 02:45:59 +0000

[...] In my search, I stumbled uponPaul Gillin’s blog titled “Social Media and the Open Enterprise”. On October 2, 2008, Paul wrote an excellent blog entry called, “Corporate Blogs Blather While Markets Tumble”. [...]

By: Tom Hoehn

Tom Hoehn — Mon, 06 Oct 2008 14:58:15 +0000

Reposted from October 3rd after hosting server gobbled the original comment up

Paul, Tom from Kodak here. Interesting point but I want to offer a different view. A Thousand Words, as mentioned in our positioning statement, “is a place for stories from the people of Kodak.” We do have timely posts relating to certain events like Veteran’s Day, Olympics, etc. but it is not the place for issue-based conversations. Unless of course those issues center on trends in photography, uses of photos, product innovation, and so forth. That being said, Kodak is not silent on this issue. Our CEO is a signatory to a public letter that the Business Roundtable issued yesterday in which we joined dozens of other companies urging Congress to act fast. We are engaged we just didn’t use one of our blogs as the vehicle to deliver that message. Thanks for listening. -tom

By: admin

admin — Sun, 05 Oct 2008 12:26:02 +0000

Tom Hoehn, Director of Brand Communications and Convergence Media at Kodak, sent this list of Kodak social media initiatives in PDF format.

By: verve: in bloom » Blather Not: Creating Dialogue Means Tackling Tough Topics

Sat, 04 Oct 2008 20:05:04 +0000

[...] week, Paul Gillin wrote a post about corporate blogs that were not tackling the tough issues of the financial crisis on Wall Street. A sampling: Kodak’s Thousand Words blog posted photos of [...]

By: BL Ochman

BL Ochman — Sat, 04 Oct 2008 02:45:18 +0000

This is a great post. If the people writing corporate blogs can’t comment on the economic outlook in their own industry, perhaps the wrong people are blogging. so much of corporate blog content is just blather. so sad because the potential is so enormous.

By: Doug Simon

Doug Simon — Thu, 02 Oct 2008 14:29:50 +0000

Your point about businesses becoming more engaged through their blogs is well taken. In this case they don’t know enough to offer guidance–nor do our political leaders which feeds the uncertainty. New Jersey Senator Lautenberg spoke at our temple during the recent Jewish New Year holiday and literally asked the congregation to e-mail him with suggestions on solving the financial crisis. Thought leadership on this issue makes sense but it has to fit the personality of the blog and you have to have something to say. Perhaps by next week there will be an opportunity for these sites to lend perspective.