Comments on: The Case For Influencer Marketing http://paulgillin.com/2009/03/the-case-for-influencer-marketing/ Social Media and the Open Enterprise Tue, 02 Mar 2010 16:16:29 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Paul Gillin on influencer marketing | Strategic Messaging http://paulgillin.com/2009/03/the-case-for-influencer-marketing/comment-page-1/#comment-508 Paul Gillin on influencer marketing | Strategic Messaging Sat, 04 Apr 2009 22:09:16 +0000 http://paulgillin.com/?p=990#comment-508 [...] Gillin offers a pair of posts that in my opinion are spot-on about influencer marketing.  Highlights include: With [...] [...] Gillin offers a pair of posts that in my opinion are spot-on about influencer marketing.  Highlights include: With [...]

]]> By: David H. Deans http://paulgillin.com/2009/03/the-case-for-influencer-marketing/comment-page-1/#comment-503 David H. Deans Tue, 24 Mar 2009 10:37:02 +0000 http://paulgillin.com/?p=990#comment-503 Paul you said, "there's no way to ascertain the agenda, biases or voice of influencers without digging in and reading what they have to say." And, that's exactly why a traditional PR agency is not a good choice for blogger influencer outreach. Why? Most legacy PR firm people don't want to invest the time and effort. Their usual mode of conduct is to send the same short intro about what their clients wants to share (a press release) to hundreds of reporters in search of "filler content" for their publication. I know, because of been on the receiving end of these broadcast emails -- not as an media reporter, but as a magazine guest columnist. They merely adapt that model to address independent bloggers. My point: perhaps just as the newspapers and B2B magazines must die off, then so must the PR firms that are so closely aligned with the now obsolete traditional publication industry. It's the natural process of evolution, and it's all good progress because it clears the way for the rebirth. Paul you said, “there’s no way to ascertain the agenda, biases or voice of influencers without digging in and reading what they have to say.”

And, that’s exactly why a traditional PR agency is not a good choice for blogger influencer outreach. Why? Most legacy PR firm people don’t want to invest the time and effort. Their usual mode of conduct is to send the same short intro about what their clients wants to share (a press release) to hundreds of reporters in search of “filler content” for their publication. I know, because of been on the receiving end of these broadcast emails — not as an media reporter, but as a magazine guest columnist. They merely adapt that model to address independent bloggers.

My point: perhaps just as the newspapers and B2B magazines must die off, then so must the PR firms that are so closely aligned with the now obsolete traditional publication industry. It’s the natural process of evolution, and it’s all good progress because it clears the way for the rebirth.

]]> By: Glenn http://paulgillin.com/2009/03/the-case-for-influencer-marketing/comment-page-1/#comment-505 Glenn Tue, 17 Mar 2009 20:45:39 +0000 http://paulgillin.com/?p=990#comment-505 Well explained Paul. As an old-school PR guy, what I keep forgetting is that the PR business is still about relationships, and that joining the conversation and 'working the room' is the same old hard work and persistence using different tools. Thanks. Well explained Paul. As an old-school PR guy, what I keep forgetting is that the PR business is still about relationships, and that joining the conversation and ‘working the room’ is the same old hard work and persistence using different tools. Thanks.

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