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24 04 2009

Forrester: Social Media to Lead Interactive Marketing Growth

Posted by: admin in Uncategorized

Forrester has just released its five-year forecast growth in showing social media will outpace all other forms of interactive marketing spending, with a compound annual growth rate of 34% (off a very small base). Mobile marketing will be the second-fastest-growing budget item. E-mail and display advertising will grow more slowly over the next two years but the forecast improves after that.

The firm didn’t provide any details other than the chart below. The full report will be issued later this spring.

forrester_forecast

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This entry was posted on Friday, April 24th, 2009 at 8:35 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Forrester: Social Media to Lead Interactive Marketing Growth”

  1. @JoselinMane says:
    April 24th, 2009 at 8:43 am

    It’s amazing how both Social Media and Mobile are growing at such strong rates. Now we just need business, non-profits, organizations, etc to know to properly leverage that growth to grow their businesses accordingly.

  2. Ok, so now what? » Blog Archive » מדיה מסורתית vs. מדיה חברתית says:
    May 6th, 2009 at 1:56 am

    [...] ל-5 השנים הקרובות, פורסטר קובעת כי השיווק במדיה החברתית יוביל את צמיחת שוק [...]

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