24
04
2009
Forrester: Social Media to Lead Interactive Marketing Growth
Posted by: admin in UncategorizedForrester has just released its five-year forecast growth in showing social media will outpace all other forms of interactive marketing spending, with a compound annual growth rate of 34% (off a very small base). Mobile marketing will be the second-fastest-growing budget item. E-mail and display advertising will grow more slowly over the next two years but the forecast improves after that.
The firm didn’t provide any details other than the chart below. The full report will be issued later this spring.
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April 24th, 2009 at 8:43 am
It’s amazing how both Social Media and Mobile are growing at such strong rates. Now we just need business, non-profits, organizations, etc to know to properly leverage that growth to grow their businesses accordingly.
June 16th, 2010 at 7:02 am
Has anyone any demonstrable evidence on their ROI by using web 2 . 0. I’m building a site about anger management for children and have been approached by a person that would like me to outsource social websites as part of my launch. Just wondered if it appears to be going to advantageous in terms of a return.