FAQ on Social Media - Part 3
Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers international markets, ROI, how to deal with negative feedback and applications to small business. Q: How do you reach international...
It’s Time For Corporate Blogs 2.0
Forrester Research continued a theme last week by reporting that only 16% of people surveyed said they trust corporate blogs. That makes corporate blogs the lowest-rated source of reliable information among the 18 categories Forrester rated....
FAQ on Social Media - Part 2
Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers demographics, sales conversion and the valuable Google “link:” command. Q: What can millennials best teach...
FAQ on Social Media - Part 1
I’ve recently conducted a couple of online seminars about social media topics. The Q&A sessions at these events are almost always too short to get to the issues that are on people’s minds. So over the next few issues of this...
What J&J Could Have Done
It wasn’t exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson was struggling with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from...
How To Win in the Search-Driven Media World
Last week, I suggested that people’s information consumption habits have changed permanently as a result of tools like Google Alerts and RSS feeds. These technologies make it possible for people to subscribe to keywords rather than publications....
Search Is the New Circulation
From my weekly newsletter. Sign up in the subscription box to the right. Recently, I had the chance to speak to two classes of junior and senior public relations majors at Boston-area colleges about changes in the media landscape. I find these...
A Top Blogger Speaks
John Frost owns and edits Read More →
What You Probably Don’t Know About Links
I got a press release today from a PR pro whose client has an interesting story to tell. The company makes a security product that combines cellular and global positioning technologies to alert people when valuable items have moved beyond a...
Corporate Blogs Blather While Markets Tumble
Between checking Marketwatch.com and commiserating with colleagues, it’s safe to say there wasn’t a lot of work getting done this week. Nervous investors flock ed to the Web for some sign that the turmoil in the financial markets would soon...
