http://paulgillin.com/gillin Speaker, Writer, Social Media Strategist Thu, 15 Jan 2009 13:27:13 +0000 http://backend.userland.com/rss092 en Continuing my series of responses to questions I didn’t have time to answer in recent webcasts, this segment covers international markets, ROI, how to deal with negative feedback and applications to small business. Q: How do you reach international audiences? Are the tools you showed just for US consumers? A: ... http://paulgillin.com/gillin/faq-on-social-media-part-3/ Forrester Research continued a theme last week by reporting that only 16% of people surveyed said they trust corporate blogs. That makes corporate blogs the lowest-rated source of reliable information among the 18 categories Forrester rated. They even rated lower than personal blogs on the credibility scale. If you've been ... http://paulgillin.com/gillin/its-time-for-corporate-blogs-20/ Continuing my series of responses to questions I didn't have time to answer in recent webcasts, this segment covers demographics, sales conversion and the valuable Google "link:" command. Q: What can millennials best teach us about social networking? A: How to infuse it into everyday life. There's a myth about millennials that ... http://paulgillin.com/gillin/faq-on-social-media-part-2/ I've recently conducted a couple of online seminars about social media topics. The Q&A sessions at these events are almost always too short to get to the issues that are on people's minds. So over the next few issues of this newsletter, I'll run down a few of the best ... http://paulgillin.com/gillin/faq-on-social-media-part-1/ Feeling dazed and confused by the rapidly changing world of social media? Blogs, online multimedia and social networks present tantalizing opportunities for marketers to reach out to their markets in new ways, but the number of options can be dizzying. I help organizations of all sizes understand the tools and tactics ... http://paulgillin.com/gillin/social-media-strategies-that-work/ Links to recently published articles by Paul Gillin. Innovations, a supplement to CIO Insight, Baseline and eWeek More... Published articles about new media in BtoB Magazine, Ad Age, iMedia Connection and elsewhere. More... MediaBlather , a weekly podcast with Paul Gillin and David Strom. More... Paul Gillin's blog: Social Media and the Open Enterprise, ranked in ... http://paulgillin.com/gillin/published-articles/ It wasn't exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson was struggling with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from carrying their infants. What can we learn from this ... http://paulgillin.com/gillin/what-jj-could-have-done-2/ Last week, I suggested that people's information consumption habits have changed permanently as a result of tools like Google Alerts and RSS feeds. These technologies make it possible for people to subscribe to keywords rather than publications. While media brands will always matter, their importance will decline as people become ... http://paulgillin.com/gillin/how-to-win-in-the-search-driven-media-world-2/ From my weekly newsletter. Sign up in the subscription box to the right. Recently, I had the chance to speak to two classes of junior and senior public relations majors at Boston-area colleges about changes in the media landscape. I find these sessions to be as enlightening to me as they ... http://paulgillin.com/gillin/search-is-the-new-circulation-2/ John Frost owns and edits http://paulgillin.com/gillin/a-top-blogger-speaks/